Services & Pricing

One path. Four steps. A business worth running — and worth selling.

Every step starts with listening — and pays twice. The work that takes weight off your shoulders today is the same work that builds something worth selling tomorrow. Prices are on the page, the way they should be.

01
Start here · Diagnostic

The Clarity Audit

"How much of this business is you — and could anyone else ever run it?"

A structured deep-dive: one working session plus a written report. We score how dependent the business is on you — which is what makes daily life hard now and what kills sale value later — name the biggest gaps, and hand you a clear 90-day plan.

  • An Owner Dependency Score across your core functions
  • A written report on the gap between asset value and transferable value
  • A prioritized 90-day roadmap that's yours to keep
$650paid at bookingBook the Audit
02
Build the value · 90 days

The 90-Day Build

"Turn a job you own into an asset someone would buy."

A focused 90-day engagement, meeting every two weeks, to rebuild the foundation: your offers, your pricing, your ideal client, and the systems that take the work off your back. Better margin and a calmer week now — and a business someone would buy later. Hands-on building, not homework.

  • Redesigned offers and pricing built around real margin
  • Documented systems so the work doesn't live only in your head
  • A sales process and ideal-client profile the business can run without you
$3,900or 3 × $1,350 · invoiced after kickoffBook Kickoff
03
Keep it moving · Monthly

The Standing Partnership

"The long road to a sellable business, walked together."

An ongoing partner for the everyday calls that move the long plan forward — the hire, the pricing change, the difficult client, the season ahead. With someone who already knows your business and where you want it to end up. This is where most owners settle in for the journey.

  • Two 45-minute calls each month
  • Same-week async support between calls
  • Monthly progress against your plan — and the Owner's Honest Hour, included
$497/mostarts with a free intro · cancel anytimeBook Intro
04
The destination · Exit & succession

The Legacy Blueprint

"What is your business actually worth — and what would make it worth buying?"

Where the whole path leads. For the owner thinking about the end from the beginning, we establish a plain-English valuation baseline, map the gap between selling assets today and selling a real business, and build the long-range plan to close it — whether you sell, pass it to family or a key employee, or simply protect what you've built. A one-time strategic engagement, paid once. Most owners follow it with the Standing Partnership to execute the roadmap month by month — but the Blueprint itself is a single, contained investment.

  • A plain-English valuation baseline — what it's worth today
  • A transferable-value gap analysis and the levers that move it most
  • An 18–24 month exit & succession roadmap with milestones
$4,500starts with a free discovery call · one-timeBook Discovery
Also available

Single sessions for a single problem.

When something contained needs attention, these stand alone or add to any step. Bring them up in your conversation.

The Documentation Day

Every process that lives in your head, written down — the work that most directly raises what your business is worth.

The Financial Clarity Session

Margins, labor cost, pricing, cash flow — a written summary naming what to change first.

The First Hire Framework

What the role owns, what it never touches — a complete written hiring blueprint that takes work off you.

The Quick Win Session

We take your top finding and finish it together — you leave with a usable asset, not homework.

The Difficult Client Session

One client, one problem, one session. Ends with a decision and the exact language to execute it.

The Day-One Intensive

When it can't wait. A full day of diagnosis, triage, and a written 30-day stabilization plan.

Questions, answered

Before you book.

Who do you work with?

Owner-operated small businesses, generally under $1M in revenue — the Main Street businesses most advisors overlook. Especially owners who want what they built to be worth something when they step away.

I'm years away from selling. Is it too early to plan an exit?

It's the opposite. The best time is years before you need it. Owner-dependency is what destroys a business's sale value, and unwinding it takes time — starting early is exactly what turns a liquidation into a real sale.

Do I have to start with the Clarity Audit?

It's the recommended front door because it tells us both exactly where you stand. But the path is flexible — the free conversation will point you to the right first step for your situation.

What if I don't want to sell — I just want it to run better?

Same work, different goal. A business that could be sold is simply a business that runs without depending on you. That makes your daily life better whether you ever sell or not.

Do you work in person or online?

Both. Practiced Path Advisory is based in Afton, Iowa, working with owners across Iowa in person and with owners anywhere over video.

Always free · 30 minutes

Start with a conversation.

No pitch, no pressure — just an honest read on how sellable your business is today and the one next step that makes sense.

Book your free conversation